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How Betas Can Give Your Product a Competitive Edge That Sets You Apart


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When you gather customer feedback about your product during the beta phase, you improve your product validation, your customer experience and your competitive edge. An added bonus? If you conduct side-by-side testing of your product and those of your competitors, you can you identify new marketing angles and sales strategies before your product is out the door.

In this webinar we’ll explore how soliciting customer feedback during your product’s beta phase can mean the difference between a stellar launch and a flop. You’ll learn:

• Why customer validation can make or break your product
• The keys to running a successful beta test
• How to run competitive tests of other products in your market
• How to analyze that feedback to find your competitive edge

Hear from Emily Hossellman, director of marketing at Centercode, and gain a competitive edge with your betas.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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