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Guiding Your Product Launch with Buyer Personas – Webinar

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Are your launch plans focused on a product? Attend this session to see why companies use buyer personas to guide their launch team’s strategic and tactical efforts. This webinar shows you that personas — an “example” that represents each of the people who will influence the buying decision – can deliver the insight that drives three of the most critical success factors for any launch

  • Sales people will actively and accurately promote the new solution.
  • Marketing messages will be well differentiated and resonate with the target buyers.
  • Product management will not be overwhelmed by sales support requests.

Download the Webinar

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