Are your launch plans focused on a product? Attend this session to see why companies use buyer personas to guide their launch team’s strategic and tactical efforts. This webinar shows you that personas — an “example” that represents each of the people who will influence the buying decision – can deliver the insight that drives three of the most critical success factors for any launch

• Sales people will actively and accurately promote the new solution.

• Marketing messages will be well differentiated and resonate with the target buyers.

• Product management will not be overwhelmed by sales support requests.

Watch Guiding Your Product Launch with Buyer Personas