Guiding Your Product Launch with Buyer Personas – Webinar

July 14, 2009

Are your launch plans focused on a product? Attend this session to see why companies use buyer personas to guide their launch team’s strategic and tactical efforts. This webinar shows you that personas — an “example” that represents each of the people who will influence the buying decision – can deliver the insight that drives three of the most critical success factors for any launch

Sales people will actively and accurately promote the new solution.
Marketing messages will be well differentiated and resonate with the target buyers.
Product management will not be overwhelmed by sales support requests.

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Author

Pragmatic Institute

Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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Speaker:

Pragmatic Institute

Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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Guiding Your Product Launch with Buyer Personas – Webinar

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