Four trends are converging to change the way technology companies market their products, driving the need for new skills and processes; products and markets are maturing, buying criteria and personas are changing, the buying process is changing, salespeople are dealing with change too. Learn how product management and marketing roles are evolving to drive more profitable, successful products and services.
Other Resources in this Series
Most Recent
Webinar
Strategic Marketing Plans and Tactics That Drive Growth
Join us as we welcome the senior product marketing manager at Hubspot, Alex Rainford for a conversation on how to dive into the core strategies that drive growth by effectively aligning marketing plans to the...
Category: Product Management
OTHER WebinarS
Sign up to stay up to date on the latest industry best practices.
Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.
