Resources > Webinars

Got a Great Product? Get Over it!: Effective product marketing is not about the product. – Webinar

Four trends are converging to change the way technology companies market their products, driving the need for new skills and processes; products and markets are maturing, buying criteria and personas are changing, the buying process is changing, salespeople are dealing with change too. Learn how product management and marketing roles are evolving to drive more profitable, successful products and services.

Watch: “Got a Great Product? Get Over it!: Effective product marketing is not about the product”.

Speaker:

Other Resources in this Series

Most Recent

Arnaud Berrube Webinar
Webinar

How Phased Marketing Strategies Maximize Resources

Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging appropriately, and how can we best
Webinar

How to Optimize Win/Loss Analysis and Increase Your Win Rate

Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product
Webinar

Free Win/Loss Workshop with Diane Pierson

A guided win/loss workshop with instructor and innovation expert Diane Pierson. In this session, Diane will provide a win/loss refresher and break down the steps of a successful win/loss analysis utilizing a real client journey

OTHER WebinarS

Arnaud Berrube Webinar
Webinar

How Phased Marketing Strategies Maximize Resources

Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging appropriately, and how can we best
Webinar

How to Optimize Win/Loss Analysis and Increase Your Win Rate

Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.