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Getting Executive Buy-In

Product people are expected to overcome plenty of challenges to successfully build products that solve customer needs. But what happens when the main challenge isn’t building the product, it’s dealing with your CEO?

Join Paul Young, vice president of product for Pragmatic Institute, and Mike Belsito, co-founder of Product Collective as they discuss:

• What the relationship looks like between product teams that thrive and their executive teams
• The primary causes of breakdown between product teams and the C-suite
• The steps you can take to strengthen executive buy-in

Don’t miss out on how to work with executive management to ensure that the right products are conceived, built and launched.


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