Resources > Webinars

Discover Your Distinctive Competencies with Buyer Interviews

Understanding your distinctive competencies is crucial to making solid investment decisions and successfully analyzing opportunities. But how do you avoid internal opinions about “why we’re better,” and ensure that these distinctive competencies translate into business results?

In this webinar, we learned a market-driven approach to discovering your company’s distinctive competencies.

Attendees also learned how to:

    • Define distinctive competencies for each step of your product’s adoption lifecycle
    • Focus buyer research programs for different areas
    • Create a plan to start your research
    • Overcome the typical objections you will encounter

Hear Alan Armstrong, seasoned B2B product management and sales executive, and Pragmatic Institute instructor, Paul Young, give you a set of steps and blueprint to implement a solid program at your company.


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