4 Steps to Successful Product Teams

Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully.

But how do you build and motivate your product team so that everyone functions and performs at their highest capacity?

View the recording of our recent live webinar to hear about the real-world challenges our customers have faced building their teams and the best practices they applied to create motivated, high performing product teams. As well as the results these improved teams have had within their business.

Kirsten Butzow, product veteran, industry thought leader and instructor at Pragmatic Institute, shares the four major steps to take in order to transform your product team into a well-oiled machine which develops and markets successful products. Kirsten demonstrates how you can leverage the Pragmatic Institute Framework for each of these four steps to achieve optimal team performance:

• The importance of creating a shared future for the team
• How a common vocabulary of language and references results in a stronger community
• The need to ensure organizational alignment where roles, responsibilities and ownership are clearly articulated and understood
• How to establish clear priorities by evaluating the importance of each activity and determining how well the team is performing each one


You can view the video featuring Frank Tait here.

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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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