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Distinctive Competencies: Why There’s No Such Thing as a Commodity


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Distinctive competencies are powerful things, but too many companies fail to recognize their importance or spend the time required to identify and build theirs up. In this interactive session, Pragmatic Institute instructor Mark Stiving and vice president of marketing Rebecca Kalogeris will lead the audience through an exercise to identify and apply distinctive competencies using some of the biggest brands in the world.

Not only will you learn about the power of distinctive competencies, but also how to start thinking about and leveraging them within your own organization. Register now and get ready to play along!

 

Author

  • Mark Stiving

    Mark Stiving, a renowned Author, Speaker, and Pricing Expert with 41 years of experience, has made impactful contributions at various companies, including ONEAC, Advantest, LTX Corporation, Pragmatic Institute, and Impact Pricing. Widely recognized for his expertise in uncovering hidden value and maximizing profits, Mark has become a sought-after figure in the industry. For questions or inquiries, please contact [email protected].

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