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Reimagining Your Market in the Face of Disruption

 

Understanding your market better than anyone else in the business is at the core of your role as a product manager or product marketing manager. But what happens when everything you know about your market changes practically overnight?

 

On Thursday, September 3, at 1:30 p.m. ET  we were joined by by Mike Wulf, VP of product for Autotrader and Kelley Blue Book. Mike covered a lot of great information in his discussion, like how his team was able to pivot quickly and efficiently in the pandemic by using quick, market-driven product management techniques.

 

His insights on how his team identified market signals, and the real-world techniques they used to quickly react to market disruption while preparing for the long-term can be incredibly useful for teams of every size.

 

Watch the video here.

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