So you attended product management training and got all fired up! You came back to the office ready to be market-driven. You anxiously awaited the look of joy and amazement at your newly found skills as a product manager. And then reality hit you… hard!
Development couldn’t care less! They’re not listening!! How could this be? You missed a step; you skipped the part where you earned credibility. Sound familiar? Learn what works and what doesn’t when your role changes from tactical to strategic.
Watch “Start with the Ending: When the Role of Product Management Changes from Tactical to Strategic”