What would a 5 percent improvement in your website’s conversion rates (sign-ups, sales, repeat orders, etc.) make to your bottom line? If you’re not conducting usability testing then you’re probably leaving at least this amount on the table.
In this month’s Pragmatic Institute webinar, Ascest founder and lead consultant Peter Hughes explains why soliciting blunt appraisals from target customers is a cost-effective way to increase your profits. You’ll also learn:
- Four usability testing techniques that you can use immediately
- How to identify and run the right type of test at the right time
- Case studies that illustrate ways usability testing can improve your product
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The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
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