How To Rapidly Reduce Your Risk of Product Failure

What would a 5 percent improvement in your website’s conversion rates (sign-ups, sales, repeat orders, etc.) make to your bottom line? If you’re not conducting usability testing then you’re probably leaving at least this amount on the table.

In this month’s Pragmatic Institute webinar, Ascest founder and lead consultant Peter Hughes explains why soliciting blunt appraisals from target customers is a cost-effective way to increase your profits. You’ll also learn:

  • Four usability testing techniques that you can use immediately
  • How to identify and run the right type of test at the right time
  • Case studies that illustrate ways usability testing can improve your product


Share on twitter
Share on facebook
Share on linkedin

More from Pragmatic

Related Content

Recommended Content

Trending Content

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Stay Informed

Sign up to stay up-to-date on the latest industry best practices. Get content such as:

    • The Pragmatic – Industry insider magazine
    • The ever-growing webinar series 
    • Our world-class podcast series