Product Manager and Product Marketing Manager roles are both essential, but knowing where one ends and the other begins can get murky fast.
In this webinar, Pragmatic Instructor and Product Management expert Paul Young teams up with Bertrand Hazard, a seasoned Product Marketing leader with deep experience in go-to-market strategy, to explore the boundaries between product management and product marketing when things get messy.
Through real-world scenarios and examples, they’ll show how “what we build, why, and when” connects with “where and how we sell.” Clear collaboration across both roles leads to better outcomes, and this session will show you how.
What you’ll learn:
• How Product Managers and Product Marketing Managers show up in high-pressure situations like competitor launches and shifting customer expectations
• Who owns what (and when) across roadmap updates, messaging pivots, and go-to-market decisions
• Where overlap leads to confusion, and how to draw clear, productive lines
• Tips for partnering across roles without duplicating work or losing sight of the customer
