Author: Kristin Zhivago

Kristin Zhivago is an expert on the buying experience. In her role as a "revenue coach," she helps CEOs and entrepreneurs increase their revenue - by making it easy for buyers to buy. Kristin publishes a blog for company leaders called the Revenue Journal, and is the author of Rivers of Revenue: What to do when the money stops flowing. She is working on her second book, Roadmap to Revenue: How to sell the way your customers want to buy. Kristin published Marketing Technology, an e-zine for marketers, from 1991 to 2004. Her articles and monthly columns have appeared in numerous trade and business journals since 1984, and she speaks at conferences worldwide. She founded Zhivago Marketing Partners, Inc., in 1979, a consultancy that has served hundreds of clients, from startups to Fortune 100 companies, including IBM and Johnson & Johnson.