Events

Article
Collective Thinking - Lessons Learned from the Industry
Just a few weeks ago, the stage that once was graced by legendary acts like The Beatles, The Rolling Stones, B.B. King and The Jackson 5 became the platform for giants of the product industry.
Just a few weeks ago, the stage that once was graced by legendary acts like The Beatles, The Rolling Stones, B.B. King and The Jackson 5 became the platform for giants of the product industry.
Article
Developing An Effective Interactive Product Demo
When it comes to getting prospects to understand the value of your products and become customers, there’s a catch-22.
When it comes to getting prospects to understand the value of your products and become customers, there’s a catch-22.
Webinar
Get the Most Out of Events as a Product Person
As a product person, you have no shortage of events to attend. From events focused on your specific industry...
As a product person, you have no shortage of events to attend. From events focused on your specific industry...
Article
Secrets to Successful Events
Ensure optimal results for your event-planning efforts
Ensure optimal results for your event-planning efforts
Article
Why Demo at Trade Shows?
Why do we demo at trade shows? Do you have a good answer?
Why do we demo at trade shows? Do you have a good answer?
Article
Holding A Successful Customer Conference
Ideas about holding a successful customer conference that enhances the reputation and success of your product.
Ideas about holding a successful customer conference that enhances the reputation and success of your product.
Article
Creating A Great Trade Show Playbook
Advice on what to include when you create a Playbook for your trade show team in order to maximize your company’s return on a trade show.
Advice on what to include when you create a Playbook for your trade show team in order to maximize your company’s return on a trade show.
Article
Trade Shows: Maximizing ROI
A Product Manager can be a focal point for such details as lead collection, presentations, and setting up meetings with partners, analysts, and the press. Tips on how to get the most out of a trade show.
A Product Manager can be a focal point for such details as lead collection, presentations, and setting up meetings with partners, analysts, and the press. Tips on how to get the most out of a trade show.
Article
Trade Shows: Measuring ROI
Tips on measuring the expected ROI of a trade show and the potential return you can get from your trade show activities.
Tips on measuring the expected ROI of a trade show and the potential return you can get from your trade show activities.
Article
How to Conduct a Successful Webinar: A Presenter's View
A webinar is the perfect venue for most formal presentations. Yet, something's missing. For all its high-tech convenience, a webinar lacks a human touch. By Harold Frost
A webinar is the perfect venue for most formal presentations. Yet, something's missing. For all its high-tech convenience, a webinar lacks a human touch. By Harold Frost