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Accelerate Your Subscription Business

Streamline for success

What’s your strategy for growing your subscription business?

What’s your strategy for growing your subscription business?

Do you know what you need to focus on to ensure your subscription products succeed? 

Which of your thousands of tasks and activities are going to help you grow your business?

Pricing expert Mark Stiving brings his expertise on subscription models to the Pragmatic Learning Network to help product teams improve their subscription businesses and drive growth. Gain clarity and certainty around the right tasks to accelerate growth and your current stage of business. 

It’s time to streamline your subscription business for success with Accelerate Your Subscription Business.

Accelerate Your Subscription Business was specially and exclusively created for Pragmatic Institute by Mark Stiving.
  • ON DEMAND

$500

Introductory Price

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As low as $107.92/month with Affirm logo.
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Who Should Attend

Accelerate Your Subscription Business is ideal for individuals who:

  • Want to know how to drive revenue with subscription products
  • Need to create an capture more value with their products
  • Are looking for the right growth strategies, based on the lifecycle of the product
  • Want to know how to grow revenue from a single customer
Tools & Templates

Each module of Accelerate Your Subscription Business includes a series of informative videos, immediately actionable best practices and action guides to help you turn what you’ve learned into repeatable skills.

Check out these relevant resources to start learning more:

What You'll Learn in Accelerate Your Subscription Business

MODULE 1

Introduction to Subscription Value Management

Learn fundamental concepts of subscriptions including:
  • The three revenue buckets: win, keep and grow
  • The three value levers: market segmentation, packaging and pricing metrics
MODULE 2

SUBSCRIPTION KPIS—UNIT METRICS

Get the skills you need to project revenues and expenses for new and existing products.

  • Understand the most important metrics for every subscription business. Learn how to apply them to a real case study to demonstrate the viability metric, a crucial KPI to watch when launching a subscription product.
MODULE 3

HOW TO GROW A SUBSCRIPTION BUSINESS

Determine which product opportunities are worth the investment and start making smarter business decisions.

  • Learn about net dollar retention, an essential metric that captures the importance of expansion revenue. Use the subscription growth calculator to determine where your growth needs to come from, and which levers you need to pull to make it happen.
MODULE 4

The Variables

Plan, recognize and adjust to changes that impact profitability.
  • Define important variables and assumptions
  • Understand financials in a way that could influence product pricing
  • Plan for the impact of pricing models
  • Build a cost-volume-profit model that works for your product

Download a copy of the course syllabus to share with your colleagues and get executive buy-in. 

About The Instructors
Mark Stiving, PhD, MBA, is a well-known and respected pricing expert and marketing professionals who helps companies boost revenues and realize their true value through pricing segmentation, pricing product portfolios, visionary pricing and more. For more than 25 years, Mark has consulted and trained hundreds of companies including Cisco, Procter and Gamble, Grimes Aerospace, among many others. Mark uses a creative but pragmatic approach to help large businesses and entrepreneurs better understand the impact of pricing. Mark is an award-winning speaker and speaks at many conferences every year. He is also the author of Impact Pricing: Your Blueprint for Driving Profits. Through his organization, Impact Pricing, Mark teaches companies how to create their own pricing roadmaps to increase revenue and recognize value. Mark hosts his own podcast, Impact Pricing Podcast, and a popular pricing blog. He is also a frequent contributor to Pragmatic Institute:
Ready to Start?

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