Accelerate Your Subscription BusinessProven Methods to Boost Engagement, Retention and Revenue
- Revenue Enhancing Techniques: Learn how to innovate your pricing and packaging strategies to significantly boost your subscription income.
- Lifecycle Growth Strategies: Uncover the secrets to nurturing and expanding your subscription base business at every stage of the customer journey.
- Key Metrics and Analysis: Master critical metrics essential for measuring and enhancing the performance of your subscription business model.
What you’ll learn in Accelerate your Subscription Business
Streamline Your Subscription Business Strategy
- Gain expertise in pinpointing and focusing on key tasks that drive growth in your subscription model.
- Embrace Mark Stiving’s proven methods to refine and streamline your subscription business for peak performance.
Mastering Subscription Value Management
- Learn about the three critical revenue buckets necessary for success for any subscription business model.
- Explore the dynamics of value creation, mastering the specific levers required to amplify your subscription service’s impact and reach.
Metrics and Growth: The Data-Driven Approach
- Acquire skills in projecting revenues and expenses with essential subscription business metrics.
- Learn to utilize net dollar retention and other vital subscription KPIs to make informed decisions for growth.
Maximizing Profitability in a Subscription Business Model
- Develop strategies to adapt to market and financial changes affecting your subscription business.
- Build and refine a cost-volume-profit model tailored for your subscription product’s profitability.
Understanding the Subscription Business Model
The subscription business model revolves around fostering enduring customer relationships and ensuring consistent value delivery. This approach, contrasting with one-off sales, hinges on continuous engagement, ongoing customer satisfaction and offering regular updates, enhancements, or services. It’s a strategy that prioritizes long-term customer connection and predictable revenue streams.
Central to the subscription-based business model is the emphasis on flexibility and a strong focus on the customer. Achieving success requires an in-depth knowledge of consumer behaviors and evolving market dynamics, allowing companies to refine their offerings and stay pertinent. The longevity and growth of any subscription business depends on continuous innovation, adaptability, and the ability to foster customer loyalty.
Ready to Start?
Benefits of Taking Accelerate your Subscription Business
This workshop teaches you how to leverage subscription business strategies so that you can build profitable, resilient and customer-focused subscription models.
Deepen your knowledge and acquire actionable tools that allow you to:
- Align your Subscription Business Models with Customer Needs: Ensures your subscription services are tailored to meet and exceed customer expectations, increasing satisfaction and loyalty.
- Enhance Data-Driven Decision-Making: Empowers you with the knowledge to make informed choices, aligning subscription initiatives with your overall business goals.
- Optimize Revenue Streams: Teaches you to strategically manage and grow recurring revenue, a key to long-term business stability.
- Adapt to Evolving Market Demands: Provides the skills to navigate and respond to changing market trends, keeping your subscription offerings competitive and relevant.
- Strengthen Customer Retention Strategies: Focus on developing methods to maintain and enhance customer relationships, crucial for the growth and sustainability of subscription models.
Who Should Sign Up for Accelerate Your Subscription Business?
This course is ideal for product managers, product marketers, and all professionals invested in scaling a subscription business.
You’ll benefit by registering if you are:
- Seeking ways to boost revenue through subscription-based products.
- Aiming to enhance and extract greater value from their product offerings.
- Searching for effective growth tactics tailored to different stages of product life.
- Desiring insights on increasing customer lifetime value and revenue per customer.
About the Instructor
Mark Stiving, PhD, MBA, is a well-known and respected pricing expert and marketing professional who helps companies boost revenues and realize their true value through pricing segmentation, pricing product portfolios, visionary pricing and more. For more than 25 years, Mark has consulted and trained hundreds of companies including Cisco, Procter and Gamble, Grimes Aerospace, among many others. Mark uses a creative but pragmatic approach to help large businesses and entrepreneurs better understand the impact of pricing.
Mark is an award-winning speaker and speaks at many conferences every year. He is also the author of Impact Pricing: Your Blueprint for Driving Profits. Through his organization, Impact Pricing, Mark teaches companies how to create their own pricing roadmaps to increase revenue and recognize value. Mark hosts his own podcast, Impact Pricing Podcast, and a popular pricing blog.
He is also a frequent contributor to Pragmatic Institute, including the following selections:
How to Launch and Grow a Subscription Business
The Pricing Guru: Subscription Models
Pricing Is…
Mark Stiving Mark is an award-winning speaker and speaks at many conferences every year. He is also the author of Impact Pricing: Your Blueprint for Driving Profits. Through his organization, Impact Pricing, Mark teaches companies how to create their own pricing roadmaps to increase revenue and recognize value. Mark hosts his own podcast, Impact Pricing Podcast, and a popular pricing blog.
He is also a frequent contributor to Pragmatic Institute, including the following selections:
How to Launch and Grow a Subscription Business
The Pricing Guru: Subscription Models
Pricing Is…
