Straddling the line between robust feature sets and realistic timeframes for delivery? You’re not alone. According to our 17th Annual Product Management & Marketing Survey, 39% of respondents missed launch dates and 30% had to drop important features from new releases.

Build teaches you how to use market facts to prioritize requirements and user stories and plan your releases. You’ll learn how to provide an understanding of who your users are and what they’re trying to accomplish, so product and development teams create truly remarkable products.




*Foundations is a prerequisite for this course.
Attend Build and learn how to:

Improve handoffs between departments.

Clarify lines so that product management can focus on what needs to be built and development can focus on how to build it.

Build targeted solutions.

Use market context—who you’re building for and what problems you’re solving—to create innovative products.

Prioritize based on impact.

Focus on the products and features that will have the biggest impact in the market by ranking requirements objectively using market data.

Implement a universal approach.

Use a consistent approach for all of your teams, regardless of location or methodology.

 

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 Who Should Attend

Anyone who writes, prioritizes, consumes or dreams about requirements and user stories.

 Key Deliverables Covered

Prioritized project lists and requirements/user stories.

Build covers the activities within the Pragmatic Framework focused on using market facts to create and prioritize the right requirements. Explore content related to these activities below.

Requirements
Stakeholder Communications
Use Scenarios
User Personas

OTHER COURSES: Foundations | Focus | Market | Launch | Price| Data Science

Pricing

Public Training
Starting at
$995 USD
Per Course

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

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Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?
This was the best professional training that I've attended. It was highly relevant to many things that I've been dealing with for the past 12 months. I wish I took it a long time ago. It was also very relevant to have engineering, product management, and our company CTO attend.
Brian Kelly
Brian Kelly
Product Marketing, Duo Security

This was very helpful and many light bulbs went off today. I especially liked the information around roadmaps and release plans.

Bill Bequette
Bill Bequette
Product Management, Ceridian
Very helpful foundational information that has exposed many areas in which I need to make important changes to be more effective.
Blair Janis
Blair Janis
Product Management, WealthCounsel
My instructor was awesome. He's extremely intelligent, well spoken and obviously has a ton of experience with product management and marketing. I'm very impressed with the caliber of instructor standards that you have. I would definitely take another course again.
Sherry Shirah
Sherry Shirah
Sr. Director, NCR

Power Up: Product and Development Teams Unite!

In politics, nothing halts progress like a divided constituency. The same holds true for product and development teams. To work together, product and development must understand each other’s points of view and goals. It's only by working together that teams can deliver great products to delight those who are most important: customers.

We can bring Pragmatic Institute training to you!