Market Problems and Frustrations

Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of...
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Discover Scenarios Within Stories

Over the years, product management has attempted many different approaches for describing customer needs. We've used traditional requirements, use cases and have tried open discussions. Today, we...
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Prepare for Global Growth in the New Issue of Pragmatic Marketer

Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market....
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Market Definition

Market Problems and Frustrations

Much of what product managers do on a daily basis is prioritize a long list of requests. Requests th…
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7 KEYS TO MARKET DRIVEN ORGANIZATION & HOW TO KNOW IF YOURS IS ONE

Most product teams begin their development cycles with high expectations for their next release. The…
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Discover Scenarios Within Stories

Over the years, product management has attempted many different approaches for describing customer n…
Read More

Prepare for Global Growth in the New Issue of Pragmatic Marketer

Product professionals face many complexities when introducing products into new markets. To be succe…
Read More

This Is Not a Drill: How Bad Design Caused Hawaii’s Missile-Warning Fiasco

On January 13, 2018, more than one million residents of the state of Hawaii received an emergency al…
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