Determining how much your buyer is willing to pay and...
Product Marketing & Management
Author: Mark Stiving
Identifying Ethical Practices in Pricing
How aware are you of ethical pricing tactics and strategies?
Creating and Destroying Value
I read Seth Godin’s blog every day. Many days, what...
How to Find Competitors Prices
The formula for Òvalue-based pricingÓ is simple. Your buyerÕs Òwillingness...
The Value of Pricing Data from Your Distributors
You are about to read some details of a project...
What Is Value-Based Pricing?
Value-Based Pricing (VBP) means to charge what your customers are...
Value-Based Pricing and Everyday Low Prices (EDLP)
Here’s a challenging question from a reader: “Value-based pricing” has...
Why I Quit Amazon Prime É and ItÕs Not Their Price Increase
Amazon Prime has been amazing in my life. For a...
Ability to Pay vs. Willingness to Pay
In a recent Pragmatic Institute Price class, one student “corrected”...
Why Isn’t Pricing More Valued in Companies?
A reader asked, Why isn’t pricing more valued in companies?...
