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Distinctive Competencies: Why There’s No Such Thing as a Commodity

Distinctive competencies are powerful things, but too many companies fail to recognize their importance or spend the time required to identify and build theirs up. In this interactive session, Pragmatic Institute instructor Mark Stiving and vice president of marketing Rebecca Kalogeris will lead the audience through an exercise to identify and apply distinctive competencies using some of the biggest brands in the world.

Not only will you learn about the power of distinctive competencies, but also how to start thinking about and leveraging them within your own organization. Register now and get ready to play along!

 


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