How Market Visits Can Elevate Your Product Roadmaps

 

How can you maximize the ability to have your new product or features effectively solve real-world customer problems and convince business stakeholders and C-level execs to support your roadmaps? It all starts with deeply understanding your customers’ jobs, workflows and pain points. By leveraging a combination of customer visits, interviews and research you can find pervasive customer problems that spur innovation, validate roadmaps and solidify stakeholder support for your product initiatives.

In this webinar, Ted will cover:

  • The secrets of effective roadmapping
  • Leveraging customer visits to find unmet needs and prove/disprove key product and feature assumptions
  • How to apply in-context interviewing to data to drive design thinking
  • Other customer discovery techniques to capture direct customer feedback
  • Using customer data to convince key stakeholders to support your roadmap
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