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Podcast
In the Sales Trenches: How Product Marketers Build Credibility
“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell
In this episode of Pragmatic...
Category: Product Management

Podcast
6 Practices for Leading Empowered Teams with Brett Macfarlane
“Leadership is the act of driving change with others,” says Brett Macfarlane.
Brett Macfarlane is an organizational consultant who focuses on leadership development for innovation and change. Based in Vancouver, he works primarily with tech and cre...
Category: Design

Podcast
Tell Your Data Story with Insights from a Data Viz Expert
"Good design is good communication. You can have great data, but if it's not presented effectively, no one's going to pay attention."
- Christopher Laubenthal, Data Design Manager at DeBruce Foundation
In this episode of the Data Chats, Eddie Gordo...
Category: Data Science

Podcast
Tested Strategies for Raising Prices and Increasing Revenue for Products
"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified."
- Mark Stiving, Chief Pricing Officer for Impact Pricing
In this episode of t...
Category: Product Management

Podcast
Help Customers Engage With Your Brand With Data-Driven Personas
“Tell customers to be honest and give them the freedom to tell you the good, the bad and the ugly, because you will learn so much.” – Zack Wenthe
Zack Wenthe, customer data platform evangelist and senior technical product marketing manager at Treasur...
Category: Data Science

Podcast
Turning Knowledge into Impact: How Pragmatic Courses Drive Organizational Change
“We're not looking for the learning itself; we're looking for that behavior. We want that application. That is where the real value is for any organization or business.” - Erica Sutula
What makes Pragmatic’s courses effective and impactful? In this...
Category: Product Management

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