Resources

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell   In this episode of Pragmatic...

“Leadership is the act of driving change with others,” says Brett Macfarlane.   Brett Macfarlane is an organizational consultant who focuses on leadership development for innovation and change. Based in Vancouver, he works primarily with tech and cre...

"Good design is good communication. You can have great data, but if it's not presented effectively, no one's going to pay attention."  - Christopher Laubenthal, Data Design Manager at DeBruce Foundation  In this episode of the Data Chats, Eddie Gordo...

"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified."  - Mark Stiving, Chief Pricing Officer for Impact Pricing In this episode of t...

“Tell customers to be honest and give them the freedom to tell you the good, the bad and the ugly, because you will learn so much.” – Zack Wenthe Zack Wenthe, customer data platform evangelist and senior technical product marketing manager at Treasur...

“We're not looking for the learning itself; we're looking for that behavior. We want that application. That is where the real value is for any organization or business.” - Erica Sutula   What makes Pragmatic’s courses effective and impactful? In this...