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Podcast

Key Components of a Structured Win/Loss Program

“It is essential to adopt a structured approach to collecting buyer insights. Now, if companies decide just to do an ad-hoc buyer interview or win-loss interview, and it's not a more structured process, then companies will end up relying on anecdotal inf...
Podcast

Why CNN+ Is a Cautionary Tale for Product Teams

“Interestingly, there doesn't seem to be a market to hire consultants, to tell executives that their idea is stupid.” - Paul Young   What if you check all the pre-launch boxes and your product still flops? That’s what the CNN+ story feels like. But if we...
Podcast

How To Use Innovation And Proven Methodologies To Uncover Your Distinctive Competencies

One of the largest struggles within product is articulating your organization’s unique abilities to deliver value to its market. But guess what, it’s also one of the most important! So how do you develop a successful path that combines innovation, proven...
Podcast

What Makes a Competency Distinct?

“Here’s how we define distinctive competencies: they are the unique attributes your organization has developed that allow you to deliver value into your market.” — Paul Young   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pra...
Podcast

Defining Sprint, Release and Launch

“We try to be pristine in our application of the definitions, and what it is we’re actually trying to accomplish can sometimes get lost in the shuffle” - Kirsten Butzow   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic...
Podcast

23,0000 Members and Counting: The Resources You’ll Find in the Pragmatic Alumni Community

“It's been a really interesting time to see such a high degree of camaraderie and cheerleading in the community because everyone is working on leveling something up; they want to grow their team; they wanna grow their influence; they wanna grow their own...

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