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Podcast

How Phased Marketing Strategies Maximize Resources

This episode is from our latest Product Chat webinar >> watch the webinar   Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our m...
Podcast

The Six Stages of The B2B Innovator Map

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Eli...
Podcast

Distribution Strategy

Pragmatic Live Radio visits with instructor Paul Young of Pragmatic Marketing to talk about views on Distribution Strategy and the different models around them. He follows by introducing Pragmatic Marketing’s outside-in approach to Distribution Strategy ...
Podcast

Distribution Strategy’s Critical Role in Customer Experience

"Distribution strategy is where you make it easy. You can build the greatest product in the world, but if people can’t find it and don’t know how to buy it, then it doesn’t matter what you built.” - Rich NutinskyDistribution strategy is often underapprec...
Podcast

A Thought-Exercise on Identifying Distinctive Competencies

“Distinctive Competencies are rarely a product feature because a distinctive competency isn't easily copied and product features. iIf you come out with a new product feature today, your competitor could copy that within a few months.” In this episode of ...
Podcast

How to Optimize Win/Loss Analysis and Increase Your Win Rate

Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product strategy, marketing messaging, sales enable...

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