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Ebook

How to Structure Qualitative Data to Discover Patterns and Improve Product Strategy

Making sense of qualitative data is a challenge. Unlike quantitative data, it’s unstructured, complicated and can’t be translated easily into clear chats and graphs. So what happens is qualitative data is collected without creating structure.
guide to the innovation process ebook cover image
Ebook

Product Managers Guide to the Innovation Process

Being innovative required ideation, yes, but it also involves time and financial investment, product or feature development, company-wide buy-in, expert communication strategies, testing and market adoption. In this ebook, we outline the four common approaches
Sales Battle Cards Cover
Ebook

Advanced Strategy For Building Effective Sales Battle Cards

When sales teams first started using battle cards, they were usually single-sided pieces of paper that they would display at their desk or cubicle for quick reference when making sales calls…
Ace a product manager interview ebook cover
Ebook

Ace a Product Manager Interview

This ebook is designed to help you efficiently prepare for a product manager position, because interviewing for product management positions looks a lot different than other types of jobs.
Ebook

Exploring Design

Read the first in a series for product managers on collaborating effectively with design.
Ebook

The ABCs of UX and Design

The world of design has its own language and practices. Peter Hughes of Ascest LLC provides insights into demystifying that jargon to help you work more efficiently and effectively with your design and development teams

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