The 30 Day Launch Plan – Week 2

March 10, 2016

Join Pragmatic Marketing instructor Dave Daniels as he discusses his simple, 30-day plan for improving product launches. Dave identifies the key elements necessary for creating a successful launch plan and tips for avoiding the common pitfalls of launch failures. In the second episode of his four-part series, Dave discusses how to fully understand your buyer personas, and ensure that you convey a compelling message that will resonate with them. He also shares best practices for organizing cross-functional teams to reach a higher level of launch readiness.
Join us again next week for part 3 of The 30-Day Launch Plan when you’ll learn how to provide the essential tools your buyers need on their journey to purchase your product.

Check out the rest of the series:
The 30 Day Launch Plan Part 1
The 30 Day Launch Plan Part 3
The 30 Day Launch Plan Part 4

See more information about our Launch Training course here.

lherndon

View all posts

Author:

lherndon

Other Resources in this Series

Most Recent

The Impact of Curiosity

“The hardest part is looking at ourselves or looking at the way we're doing things and knowing whether or not it is the most effective way things could be done and remaining open to an alternative.” - David Bard In this episode of Pragmatic Live, Rebec...

Category: Product Management

The Grammar of Data Visualization

“The whole point of data visualization today is to see a large amount of data rapidly, but I think it also includes interaction. Modern data visualization lets people explore.” — Lee Feinberg In this episode of Data Chats, Chris Richardson interviews L...