In football, when a play is called, everyone immediately knows their role and how they contribute to the team’s success. Neil Baron, lifelong New England Patriots fan and founder of Baron Strategic Partners, discusses how you can pick and execute winning product plays so your product team will make an impact on senior- level customers. Neil explains how the concept of a play can also apply to selling business outcomes to the C-suite.

To request a copy of Neil’s original PPT presentation, email him at nbaron@baronstrategic.com. And for even more on the topic, be sure to check out Neil’s article Delivering Differentiated Customer Value.