In football, when a play is called, everyone immediately knows their role and how they contribute to the team’s success. Neil Baron, lifelong New England Patriots fan and founder of Baron Strategic Partners, discusses how you can pick and execute winning product plays so your product team will make an impact on senior- level customers. Neil explains how the concept of a play can also apply to selling business outcomes to the C-suite.
To request a copy of Neil’s original PPT presentation, email him at [email protected]. And for even more on the topic, be sure to check out Neil’s article Delivering Differentiated Customer Value.
Author
-
Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.