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Resources > Podcasts

Win/Loss Analysis: Discover What Makes Your Customers Tick

Win/Loss Analysis: Discover What Makes Your Customers Tick

What if a secret sauce for winning more business was available? Would you use it? It turns out there is one: win/loss analysis. Ellen Naylor, a pioneer in competitive intelligence and win/loss analysis, and the author of Win/Loss Analysis: How to Capture and Keep the Business You Want, shares her tips and tricks for increasing your company’s positive outcomes using win/loss success.

For more on win/loss analysis, be sure to read Competitive Intelligence Gathering Through Win/Loss and visit Ellen Naylor’s website. And check out when our courses will be in your area.

Author

Author:

lherndon
lherndon

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OTHER PodcastS

Podcast

Turn Your Market Research into Positioning Strategies

Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale? Join us as Pragma...
Read More
Category: Product Management
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Culture vs. Workflow: Uncovering Hidden Causes of Tension with Kirsten Butzow

“I am pleading for everybody, working in any job, at the start of every one of your projects to say, ‘are we date-driven or are we scope-driven?’ Then, when something unforeseen comes our way, we will gleefully and joyfully make the adjustments and c...
Read More
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