Resources > Podcasts

Why Your Team Needs a Video Strategy

How to Identify Rockstar Product Professionals During an Interview

“With video, whether you’re using it for marketing or sales or just even information sharing, it’s a human thing. You’re building a human connection with someone. And what that serves to do is show your authenticity” – Ellen Grogan

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ellen Grogan, director of product marketing at Brightcove and founding member of the Pragmatic Alumni Community.

Ellen’s background is in broadcast journalism before she moved to a product marketing career. She shares her experience with video and the growing role it plays in content marketing.

They discuss:

  • Why video is so powerful for building empathy and showing authenticity
  • The challenges companies face when they start incorporating a video strategy
  • Strategies for measuring success
  • How to repurpose long-form videos in shorter formats

Additional Resources
Market.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results.
Learn More

Author
  • Pragmatic Institute

    Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

Author:

Other Resources in this Series

Most Recent

Podcast

How to Build Roadmap Alignment

Your product roadmap serves as more than just a mere document. It acts as a powerful conduit, effectively communicating your vision and strategy to key stakeholders, partners, and customers. Neglecting to provide realistic, relevant, and up-to-date i...
Podcast

In the Sales Trenches: How Product Marketers Build Credibility

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell   In this episode of Pragmatic...

OTHER PodcastS

Podcast

How to Build Roadmap Alignment

Your product roadmap serves as more than just a mere document. It acts as a powerful conduit, effectively communicating your vision and strategy to key stakeholders, partners, and customers. Neglecting to provide realistic, relevant, and up-to-date i...
Podcast

In the Sales Trenches: How Product Marketers Build Credibility

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell   In this episode of Pragmatic...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe