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Why Your Team Needs a Video Strategy

Why Your Team Needs a Video Strategy

“With video, whether you’re using it for marketing or sales or just even information sharing, it’s a human thing. You’re building a human connection with someone. And what that serves to do is show your authenticity” – Ellen Grogan

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ellen Grogan, director of product marketing at Brightcove and founding member of the Pragmatic Alumni Community.

Ellen’s background is in broadcast journalism before she moved to a product marketing career. She shares her experience with video and the growing role it plays in content marketing.

They discuss:

  • Why video is so powerful for building empathy and showing authenticity
  • The challenges companies face when they start incorporating a video strategy
  • Strategies for measuring success
  • How to repurpose long-form videos in shorter formats

Additional Resources
Market.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results.
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Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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