Why Your Team Needs a Video Strategy

Pragmatic Live Chat

“With video, whether you’re using it for marketing or sales or just even information sharing, it’s a human thing. You’re building a human connection with someone. And what that serves to do is show your authenticity” – Ellen Grogan

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ellen Grogan, director of product marketing at Brightcove and founding member of the Pragmatic Alumni Community.

Ellen’s background is in broadcast journalism before she moved to a product marketing career. She shares her experience with video and the growing role it plays in content marketing.

They discuss:

  • Why video is so powerful for building empathy and showing authenticity
  • The challenges companies face when they start incorporating a video strategy
  • Strategies for measuring success
  • How to repurpose long-form videos in shorter formats

Additional Resources
Market.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results.
Learn More

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

Author:

Other Resources in this Series

Most Recent

Podcast

Working with Engineers: How Product and Engineering Can Help Each Other with Dan Corbin

“There are certain things that product managers sometimes unintentionally do, or things they don’t realize they do, that have really negative cascading impacts for engineers.” – Dan Corbin, Product Management Leader and Instructor at Pragmatic...
Podcast

Inside the Quality Engineering Hub at Mattel with Tim Trapp, Director of Quality Engineering at Mattel, Inc.

“Consumers are our most valuable treasure trove of information, along with online reviews and some other data sets.” -Tim Trapp, Director of Quality Engineering at Mattel, Inc. In this episode, Tim shares all about product...

OTHER PodcastS

Podcast

Working with Engineers: How Product and Engineering Can Help Each Other with Dan Corbin

“There are certain things that product managers sometimes unintentionally do, or things they don’t realize they do, that have really negative cascading impacts for engineers.” – Dan Corbin, Product Management Leader and Instructor at Pragmatic...
Podcast

Inside the Quality Engineering Hub at Mattel with Tim Trapp, Director of Quality Engineering at Mattel, Inc.

“Consumers are our most valuable treasure trove of information, along with online reviews and some other data sets.” -Tim Trapp, Director of Quality Engineering at Mattel, Inc. In this episode, Tim shares all about product...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources