“With video, whether you’re using it for marketing or sales or just even information sharing, it’s a human thing. You’re building a human connection with someone. And what that serves to do is show your authenticity” – Ellen Grogan
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ellen Grogan, director of product marketing at Brightcove and founding member of the Pragmatic Alumni Community.
Ellen’s background is in broadcast journalism before she moved to a product marketing career. She shares her experience with video and the growing role it plays in content marketing.
- Why video is so powerful for building empathy and showing authenticity
- The challenges companies face when they start incorporating a video strategy
- Strategies for measuring success
- How to repurpose long-form videos in shorter formats
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results.