Why Is Sales & Marketing Alignment So Hard?

Podcast_1500_20170705233450_0

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We all are driving toward the same outcome. Yet there is friction between the Sales and Marketing teams that is either visible or simmering below the surface. In this episodes, Pragmatic Marketing instructors Dave Daniels and Mark Stiving join vice president of marketing, Rebecca Kalogeris, to discuss why sales and marketing alignment is so important and what you can do to get your teams on the same page.

Have an idea for a podcast or a question for our team? Email us at [email protected]

Author

Other Resources in this Series

Most Recent

Podcast

Working with Engineers: How Product and Engineering Can Help Each Other with Dan Corbin

“There are certain things that product managers sometimes unintentionally do, or things they don’t realize they do, that have really negative cascading impacts for engineers.” – Dan Corbin, Product Management Leader and Instructor at Pragmatic...
Podcast

Inside the Quality Engineering Hub at Mattel with Tim Trapp, Director of Quality Engineering at Mattel, Inc.

“Consumers are our most valuable treasure trove of information, along with online reviews and some other data sets.” -Tim Trapp, Director of Quality Engineering at Mattel, Inc. In this episode, Tim shares all about product...

OTHER PodcastS

Podcast

Working with Engineers: How Product and Engineering Can Help Each Other with Dan Corbin

“There are certain things that product managers sometimes unintentionally do, or things they don’t realize they do, that have really negative cascading impacts for engineers.” – Dan Corbin, Product Management Leader and Instructor at Pragmatic...
Podcast

Inside the Quality Engineering Hub at Mattel with Tim Trapp, Director of Quality Engineering at Mattel, Inc.

“Consumers are our most valuable treasure trove of information, along with online reviews and some other data sets.” -Tim Trapp, Director of Quality Engineering at Mattel, Inc. In this episode, Tim shares all about product...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources