There isn’t just one type of buyer’s journey, there are three: trust journey, relationship journey and analytical journey. During this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews pricing expert Mark Stiving, chief pricing educator at Impact Pricing. Not only does he explore the three types of buyer’s journeys in-depth, but he also gives listeners the one question they should ask to quickly identify which journey their customer is on. He also explains the value map and why you should always assume your buyer is on a trust journey until proven otherwise.
Author:
Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.
Other Resources in this Series
Most Recent
Podcast
Make Sure Your Product Management Strategy is Data-Driven for 2024: Insights from Mike Smart
“Data is the key to your success in this. Getting data about how your product is being used, getting data about the market and or customers or potential customers validation points on that data is...
OTHER PodcastS
Podcast
Make Sure Your Product Management Strategy is Data-Driven for 2024: Insights from Mike Smart
“Data is the key to your success in this. Getting data about how your product is being used, getting data about the market and or customers or potential customers validation points on that data is...
Sign up to stay up to date on the latest industry best practices.
Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.
