Resources > Podcasts

What the heck is a value journey?

What the heck is a value journey?

There isn’t just one type of buyer’s journey, there are three: trust journey, relationship journey and analytical journey. During this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews pricing expert Mark Stiving, chief pricing educator at Impact Pricing. Not only does he explore the three types of buyer’s journeys in-depth, but he also gives listeners the one question they should ask to quickly identify which journey their customer is on. He also explains the value map and why you should always assume your buyer is on a trust journey until proven otherwise.

Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

Author:

Other Resources in this Series

Most Recent

Podcast

The Six Stages of The B2B Innovator Map

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Eli...
Podcast

Distribution Strategy

Pragmatic Live Radio visits with instructor Paul Young of Pragmatic Marketing to talk about views on Distribution Strategy and the different models around them. He follows by introducing Pragmatic Marketing’s outside-in approach to Distribution Strategy ...

OTHER PodcastS

Podcast

The Six Stages of The B2B Innovator Map

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Eli...
Podcast

Distribution Strategy

Pragmatic Live Radio visits with instructor Paul Young of Pragmatic Marketing to talk about views on Distribution Strategy and the different models around them. He follows by introducing Pragmatic Marketing’s outside-in approach to Distribution Strategy ...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.