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What Bourbon, Gelato and Horse Sex Can Teach Us About Pricing

Prices and pricing strategies are everywhere. And sometimes we can learn the most valuable pricing lessons in some of the most interesting places. In this podcast, Mark Stiving, Pragmatic Marketing instructor and pricing expert, tells us some of the strangest examples of pricing he’s seen in his travels and how you can apply these same techniques to your own products and companies.

If you’ve got an example of a strange but true pricing strategy that you’ve seen, we’d love to hear it. Email us and we may feature it on a future episode of Pragmatic Live. And don’t forget to check out Mark’s blog for more great pricing tips and information.

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