Complete the Pragmatic Data Maturity Assessment to see if you’re making the most of your company’s data. 
Determine your company’s strategy and be intentional in your design activities choices and recommendations. 
Do you know your customers well enough to create a product they actually want to buy? Paul Schwada, author of 8 Blocks: The Critical Realities for Growing Any Business and manager partner of Locomotive Solutions, discusses key aspects of profiling your customers. You’ll discover how to objectively perceive your customers’ desires, rather than what your company may have in mind for larger market segments. You’ll also learn how to gain key insights from understanding why customers hesitate to buy your product, or why and how they use your product. Paul identifies five main facets of customer profiling that will help you set better expectations for your market segment while continuing to grow your business.
Read Paul’s article, 8 Blocks: The Critical Realities for Growing Any Business featured in Pragmatic Marketer.
Online and Public Training
We offer online and in-person training events all around the world with great opportunities to network with your peers.
Private Training
Prefer a private training, tailored for and delivered specifically to your company, in-person or online?
Contact our account team for pricing and availability.
