Resources > Podcasts

The 5 Aspects of Customer Profiling

The 5 Aspects of Customer Profiling


Do you know your customers well enough to create a product they actually want to buy? Paul Schwada, author of 8 Blocks: The Critical Realities for Growing Any Business and manager partner of Locomotive Solutions, discusses key aspects of profiling your customers. You’ll discover how to objectively perceive your customers’ desires, rather than what your company may have in mind for larger market segments. You’ll also learn how to gain key insights from understanding why customers hesitate to buy your product, or why and how they use your product. Paul identifies five main facets of customer profiling that will help you set better expectations for your market segment while continuing to grow your business.
Read Paul’s article, 8 Blocks: The Critical Realities for Growing Any Business featured in Pragmatic Marketer.

Other Resources in this Series

Most Recent

Podcast

Turn Your Market Research into Positioning Strategies

Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale? Join us as Pragma...
Podcast

Culture vs. Workflow: Uncovering Hidden Causes of Tension with Kirsten Butzow

“I am pleading for everybody, working in any job, at the start of every one of your projects to say, ‘are we date-driven or are we scope-driven?’ Then, when something unforeseen comes our way, we will gleefully and joyfully make the adjustments and c...

OTHER PodcastS

Podcast

Turn Your Market Research into Positioning Strategies

Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale? Join us as Pragma...
Podcast

Culture vs. Workflow: Uncovering Hidden Causes of Tension with Kirsten Butzow

“I am pleading for everybody, working in any job, at the start of every one of your projects to say, ‘are we date-driven or are we scope-driven?’ Then, when something unforeseen comes our way, we will gleefully and joyfully make the adjustments and c...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.