TRENDING
Pragmatic Institute’s design practice has launched! Explore our new courses for designers.
Pragmatic Institute Logo
Register Now
Online and Public Training
We offer online and in-person training events all around the world with great opportunities to network with your peers.
Get Started >
Private Training
Prefer a private training, tailored for and delivered specifically to your company, in-person or online? Contact our account team for pricing and availability.
Contact Sales >
Pragmatic Institute Logo
Register Now
Online and Public Training
We offer online and in-person training events all around the world with great opportunities to network with your peers.
Get Started >
Private Training
Prefer a private training, tailored for and delivered specifically to your company, in-person or online? Contact our account team for pricing and availability.
Contact Sales >
Resources > Podcasts

Reaching Key Decision Makers to Accelerate Revenue

Reaching Key Decision Makers to Accelerate Revenue

In this week’s podcast, Rod Griffith, president of B2B marketing firm Market Reach, shares his tips, tools (and personal war stories) for reaching and resonating with c-suite buyers. Learn how he got Steve Jobs attention and what you can do to reach the true decision makers for your products. Listen now!

Got an idea or a topic for a future podcast? Send your ideas to experts@pragmaticmarketing.com.

Author

Author:

lherndon
lherndon

Other Resources in this Series

Most Recent

Podcast

How Phased Marketing Strategies Maximize Resources

This episode is from our latest Product Chat webinar >> watch the webinar   Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our m...
Read More
Category: Product Management
Podcast

The Six Stages of The B2B Innovator Map

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Eli...
Read More
Category: Product Management

OTHER PodcastS

Podcast

How Phased Marketing Strategies Maximize Resources

This episode is from our latest Product Chat webinar >> watch the webinar   Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our m...
Read More
Category: Product Management
Podcast

The Six Stages of The B2B Innovator Map

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Eli...
Read More
Category: Product Management
View More

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.