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Buyer Experience: Understand and document the buyer’s journey for the key segments and buyers you’ve identified.
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Buyer Experience: Understand and document the buyer’s journey for the key segments and buyers you’ve identified.
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In this week’s podcast, Rod Griffith, president of B2B marketing firm Market Reach, shares his tips, tools (and personal war stories) for reaching and resonating with c-suite buyers. Learn how he got Steve Jobs attention and what you can do to reach the true decision makers for your products. Listen now!
Got an idea or a topic for a future podcast? Send your ideas to experts@pragmaticmarketing.com.
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