Product and Marketing Lifecycles: When It All Aligns

Defining the Power of Win/Loss Analysis

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles.

Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM.

Ready to get aligned?  Check out our full roster of updated courses!

Author

Other Resources in this Series

Most Recent

Podcast

Transforming Your Products with Community Insight with Jake McKee, Community-Driven Product Expert

“Community-driven product development is not just about getting feedback, but about integrating community members and customers into the product development cycle itself.” -Jake McKee, Community Driven Product Management Leader In this episode of Product Chats,...
Podcast

Harnessing the Power of AI for Product Marketing with Anubhav Rao

“If product managers are supposed to put a product on the shelf, product marketing is supposed to take it off the shelf.” – Anubhav Rao, Product Marketing Expert In this episode of Product Chats, we...

OTHER PodcastS

Podcast

Transforming Your Products with Community Insight with Jake McKee, Community-Driven Product Expert

“Community-driven product development is not just about getting feedback, but about integrating community members and customers into the product development cycle itself.” -Jake McKee, Community Driven Product Management Leader In this episode of Product Chats,...
Podcast

Harnessing the Power of AI for Product Marketing with Anubhav Rao

“If product managers are supposed to put a product on the shelf, product marketing is supposed to take it off the shelf.” – Anubhav Rao, Product Marketing Expert In this episode of Product Chats, we...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe