Product and Marketing Lifecycles: When It All Aligns

Defining the Power of Win/Loss Analysis

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles.

Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM.

Ready to get aligned?  Check out our full roster of updated courses!

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The Psychology Behind What Drives Digital Sales with Jon MacDonald

In this replay episode of Product Chats, Jon MacDonald, founder of The Good, joins host Rebecca Kalogeris to discuss how understanding customer psychology is key to driving digital sales. Jon shares actionable insights on how...
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Replay: Shifting Focus from Features to Problems with Tiffany Wear Johnson

In this replay episode of Product Chats, Tiffany Wear Johnson, Chief Product Officer at NMI, joins host Rebecca Kalogeris to discuss the benefits of prioritizing problems over features in product management. Tiffany offers insights into...

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Podcast

The Psychology Behind What Drives Digital Sales with Jon MacDonald

In this replay episode of Product Chats, Jon MacDonald, founder of The Good, joins host Rebecca Kalogeris to discuss how understanding customer psychology is key to driving digital sales. Jon shares actionable insights on how...
Podcast

Replay: Shifting Focus from Features to Problems with Tiffany Wear Johnson

In this replay episode of Product Chats, Tiffany Wear Johnson, Chief Product Officer at NMI, joins host Rebecca Kalogeris to discuss the benefits of prioritizing problems over features in product management. Tiffany offers insights into...

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