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Overcoming Resistance to Change: Insights from Pragmatic Instructors

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“The first market we have to sell to is our executive team” – Terry Sadowski

We know Pragmatic training has the potential to revolutionize the way your organization approaches product—but does your company (more specifically, your leadership) understand the impact of being market-driven?

In this episode, Pragmatic Instructors Paul Young, Cindy Cruzado, Amy Graham, Terry Sadowski, and Will Scott discuss putting Pragmatic training into practice.During this episode, they discuss

  • The challenges product professionals will face when trying to implement change in their role and company
  • How to get buy-in from the executive team to build a market-driven culture
  • Why capturing market data will help you prevent emotional or political conversations with stakeholders in the company
  • How to manage through influence versus authority

Want to learn more from these Pragmatic Instructors? Enroll in Foundations, where you’ll learn how to master the Pragmatic Framework and build products the market wants to buy.

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Author
  • Pragmatic Institute

    Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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