Kill the Zombies

Do some customers still use an old product that you want to get rid of? Have you ever wondered how much money you’re losing by keeping that product around? Join Pragmatic Marketing instructor Mark Stiving and VP of product management at CDK Global, Dave Nash, as they discuss how to kill that rarely used, costly “zombie” product that slows down your business. Dave also discusses the best approaches for encouraging customers to happily migrate from the old product to the new one. You’ll learn to analyze how much time and money your organization spends on zombie products, and how to create a strategy to slowly discontinue support until that product dies. You’ll also learn how to put more focus on creating new, innovative products instead of wasting valuable resources by keeping the old ones alive. Listen now!
Got a question or feedback? We’d love to hear from you! Email us at experts@pragmaticmarketing.com.