There are always more ideas than time. In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic Instructor, Amy Graham, about how to evaluate potential opportunities to determine what is worth a “yes” and what deserves a “no.” The system gives every person (regardless of job title) an opportunity to feel heard while also letting the data speak to the viability of the idea.
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In the Sales Trenches: How Product Marketers Build Credibility
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Category: Product Management
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Tested Strategies for Raising Prices and Increasing Revenue for Products
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OTHER PodcastS
Podcast
In the Sales Trenches: How Product Marketers Build Credibility
“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell
In this episode of Pragmatic...
Category: Product Management
Podcast
Tested Strategies for Raising Prices and Increasing Revenue for Products
"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified."
- Mark Stiving, Chief Pricing Officer for Impact Pricing
In this episode of t...
Category: Product Management
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