Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. They help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. In this week’s podcast, taken from Johnathan Lucky’s webinar, we’re going to dig into how to build and implement personas within your organization.
Watch the webinar and/or get the slides here.
Author:
Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.
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