Getting the Whole Company to Fall in Love with Your Personas

Podcast_1500_20170705233450_0

Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. They help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. In this week’s podcast, taken from Johnathan Lucky’s webinar, we’re going to dig into how to build and implement personas within your organization.

Watch the webinar and/or get the slides here.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Author:

Other Resources in this Series

Most Recent

Podcast

Crafting Successful Go-to-Market Strategies for Startups with Mark Donnigan

In this episode of the Pragmatic Product Chats series, marketing expert Mark Donnigan joins host Rebecca Kalogeris to provide practical advice on go-to-market strategies for startups. Mark shares his approach to integrating marketing with product...
Podcast

Harnessing AI for Enhanced Senior Engagement with Isaac Lien of GrandPad

In this encore episode of the Pragmatic Product Chats series, AI and product technology expert Isaac Lien joins host Rebecca Kalogeris to share insights on leveraging generative AI to create user-friendly products for older adults....

OTHER PodcastS

Podcast

Crafting Successful Go-to-Market Strategies for Startups with Mark Donnigan

In this episode of the Pragmatic Product Chats series, marketing expert Mark Donnigan joins host Rebecca Kalogeris to provide practical advice on go-to-market strategies for startups. Mark shares his approach to integrating marketing with product...
Podcast

Harnessing AI for Enhanced Senior Engagement with Isaac Lien of GrandPad

In this encore episode of the Pragmatic Product Chats series, AI and product technology expert Isaac Lien joins host Rebecca Kalogeris to share insights on leveraging generative AI to create user-friendly products for older adults....

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources