Getting the Whole Company to Fall in Love with Your Personas
Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. They help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. In this week’s podcast, taken from Johnathan Lucky’s webinar, we’re going to dig into how to build and implement personas within your organization.
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter
In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...
Startups vs. Enterprises: Navigating Product Management in Different Worlds with Arturo Piña
In this episode, we sit down with Arturo Piña, founder of The Startup Agency, angel investor, and fractional product strategist, to explore what product management really looks like inside startups and how it compares to...
Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter
In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...
Startups vs. Enterprises: Navigating Product Management in Different Worlds with Arturo Piña
In this episode, we sit down with Arturo Piña, founder of The Startup Agency, angel investor, and fractional product strategist, to explore what product management really looks like inside startups and how it compares to...
