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Expert Interview Tactics for Market Research

Expert Interview Tactics for Market Research

While you might be comfortable with the concept: NIHITO (nothing important happens in the office), getting the most out of market visits is challenging. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Joy McCaffrey, product manager at LeaseQuery about her systematic approach to market research.

They discuss:  

  • How to leverage an interview questions library
  • Capturing quantitative data and qualitative data by utilizing both open-ended and close-ended questions
  • How to schedule time with customers, non-customers, users and executives
  • Effective ways to present insights to leadership

Additional Resources
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Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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