Resources > Podcasts

Empower Your Sales Team to Sell at Your Price

Podcast_1500_20170705233450_0

Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews Reed Holden, the author of several pricing books and Pragmatic Marketer article, Make Salespeople the Champions of Your Pricing Strategy. Reed discusses how you can create a strategy to solve market problems by using services to differentiate your product and get the upper hand on your competition. Does your sales team have too much authority in offering discounts? Do they really know how valuable your product is and how it compares to the completion? Learn how to resolve these potential issues by giving your sales team the tools they need to be confident in the price you set, and let them drive profit over revenue.

For practical strategies on optimizing revenue, check out our Price training course.

 

We love feedback and answering questions! Send us a message to [email protected].

Author

Other Resources in this Series

Most Recent

Pragmatic Live Chat
Podcast

Applying the Pragmatic Framework to Internal Product Management

“If you look at the pragmatic framework, most of this applies to an internal product manager, just a different mindset, who you're targeting, and perhaps your approach to getting the information you need.” - Cindy...
Pragmatic Live Chat
Podcast

Why Knowing When to End a Product is as Important as Knowing When to Begin

“We have to introduce a product with the idea that it's not going to live forever” - Paul Young   In today's episode, host Rebecca Kalogeris and Pragmatic instructor, Paul Young, dive deep into a...

OTHER PodcastS

Pragmatic Live Chat
Podcast

Applying the Pragmatic Framework to Internal Product Management

“If you look at the pragmatic framework, most of this applies to an internal product manager, just a different mindset, who you're targeting, and perhaps your approach to getting the information you need.” - Cindy...
Pragmatic Live Chat
Podcast

Why Knowing When to End a Product is as Important as Knowing When to Begin

“We have to introduce a product with the idea that it's not going to live forever” - Paul Young   In today's episode, host Rebecca Kalogeris and Pragmatic instructor, Paul Young, dive deep into a...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.