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Buyer Experience: Understand and document the buyer’s journey for the key segments and buyers you’ve identified.
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Buyer Experience: Understand and document the buyer’s journey for the key segments and buyers you’ve identified.
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Looking for the Alumni Resource Center? It’s that nifty resource repository that has all the course materials, tools and templates you know and love.
The PAC is a new online collaboration space for product professionals to work together to exchange the tools, examples and tactics that move the needle.
At the core of the Pragmatic Marketing philosophy is the importance of market data, of spending time to understand the people in your market and the problems they face. But once you do that, how do you use those facts to create real change in your organization’s culture? That’s the topic of this week’s podcast with instructor extraordinaire, Stacey Weber. Listen now!
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