“There are several things that can challenge a launch, but forgetting about some of the teams that are necessary for a launch can have a massive impact.” – Diane Pierson
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Diane Pearson, founder and chief market strategist for Innovate on Purpose and Pragmatic instructor, about launches.
Rebecca and Diane discuss:
- The people and teams that should be involved in a launch—but often aren’t
- Why you should use a launch readiness assessment rather than a launch checklist
- How to not lose control of a launch
- Why are product marketing managers often overlooked in the launch process
Want to learn more about effective launches from Pragmatic Instructors like Diane?
Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.