Are you marketing with a purpose
or simply practicing random acts of marketing? If you don’t have your personas,
positioning and purpose clearly defined it’s most likely the latter. Join
Pragmatic Marketing instructors Mark Stiving and Jon Gatrell as they discuss
how these three P’s represent some of the most important parts of marketing.
Then listen in as they dig deeper into personas: how buyer and user personas
differ, and what you can do to jump start your persona creation efforts.
Author:
Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.
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