Resources > Podcasts

Marketing with a Purpose

Marketing with a Purpose

Are you marketing with a purpose
or simply practicing random acts of marketing? If you don’t have your personas,
positioning and purpose clearly defined it’s most likely the latter. Join
Pragmatic Marketing instructors Mark Stiving and Jon Gatrell as they discuss
how these three P’s represent some of the most important parts of marketing.
Then listen in as they dig deeper into personas: how buyer and user personas
differ, and what you can do to jump start your persona creation efforts.

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