How to Use Both Qualitative and Quantitative Data Effectively in Your Business

Defining the Power of Win/Loss Analysis

Stakeholders in a company are moved by two things: one is business results, and the other is stories. The goal is to break down the business metrics into usage metrics to start having a complete picture of your target customers.

Dan Balcauski, principal consultant at Product Tranquility, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss the relationship between qualitative and quantitative data and how to use both to capture powerful insights.

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In this episode we’re joined by Mark Stiving, pricing expert, host of Impact Pricing, and creator of Pragmatic Institute’s pricing course, for a discussion on how understanding customer value is the cornerstone of pricing success,...
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