Resources > Podcasts

How Can You Charge Different Customers Different Prices?

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Pragmatic Marketing Instructor Mark Stiving addresses one of his favorite frequently asked questions. Charging different prices to different customers can help you maximize profits, but how can you do it effectively?

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  • Pragmatic Institute

    Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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