What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products–how you move from beta to early adopter to sustainable pricing models–as well as how to get your salesforce onboard with selling your new products.
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Most Recent
Podcast
Smart Pricing Strategies in the Age of AI with Mark Stiving
In this episode we’re joined by Mark Stiving, pricing expert, host of Impact Pricing, and creator of Pragmatic Institute’s pricing course, for a discussion on how understanding customer value is the cornerstone of pricing success,...
Podcast
Building the Products of the Future with AI with Google DeepMind’s Jonathan Evens
In this episode, we sit down with Jonathan Evens, Product Lead at Google DeepMind, to explore what it truly means to build AI-powered products at scale. Drawing from over a decade of experience, spanning startups,...
OTHER PodcastS
Podcast
Smart Pricing Strategies in the Age of AI with Mark Stiving
In this episode we’re joined by Mark Stiving, pricing expert, host of Impact Pricing, and creator of Pragmatic Institute’s pricing course, for a discussion on how understanding customer value is the cornerstone of pricing success,...
Podcast
Building the Products of the Future with AI with Google DeepMind’s Jonathan Evens
In this episode, we sit down with Jonathan Evens, Product Lead at Google DeepMind, to explore what it truly means to build AI-powered products at scale. Drawing from over a decade of experience, spanning startups,...
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