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7 Steps for Launching a Win-Loss Program

“Why did I lose?” It’s the first question a salesperson wants to ask a prospect after failing to win their business. Unfortunately, it’s unlikely the prospect will answer the question candidly leaving your team with uncertainty and assumptions. The most efficient and effective solution to this challenge is to implement a thorough win/ loss analysis program. Launching a successful win/ loss analysis program requires implementing seven key steps.

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Pragmatic Institute

Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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