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Resources > Articles

The Problems with Finding and Validating Market Problems

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The Problems with Finding and Validating Market Problems

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Author:

Mike Smart
Mike Smart
Mike Smart is founder and managing principal of Egress Solutions Inc. Connect with him on LinkedIn.

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What is Product Management?

Product management oversees a product's development and life cycle. The ultimate goal is to create and deliver a product that meets customers' needs and generates revenue for the company.
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The Ultimate Guide to Positioning

Ask five people what positioning means, and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa (sometimes both get confused with messaging) There is agreement on one
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A Look at Clarity in Positioning

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How to Approach Asset Assessment

This article will help you get started with asset assessment, identify file naming conventions, and help you explore some potential tools to improve your processes.
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OTHER ArticleS

Article

What is Product Management?

Product management oversees a product's development and life cycle. The ultimate goal is to create and deliver a product that meets customers' needs and generates revenue for the company.
Read More
Category: Project Management
Product Principles for 2023 and an image of a hand holding a clock
Article

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A principle is something that guides us in how we perceive things and the decisions that we make. These principles will reduce our decision time and our decision fatigue and help us navigate any uncertainties this year will bring.
Read More
Category: Product MarketingProject Management
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