Product Marketing & Management
The Pragmatic Marketer: Volume 4 Issue 3
Recent Articles
How to Build a Stronger Partnership with Design
Pragmatic Institute
January 11, 2021
From the “Black Box” to the Sandbox: Advancing Product Management and Design Collaboration
Jim Dibble
December 9, 2020
Building Product Strategy with Design Thinking
Erin Thibeau
December 7, 2020
Ask the Expert :The Designers I Work with Keep Asking Me to Bring Them in Earlier. Should I?
Paul Young
December 7, 2020
Walking Hand-in-Hand: Partner with Customers for Lasting Success
Jim Greer
December 7, 2020
Recent Podcasts
Flashback Friday – Facebook’s Guide to Product Marketing
August 8, 2020
The Old Truths of Sales Enablement and Go-To Market Strategy
August 7, 2020
Flashback Friday – Facebook’s Guide to Product Marketing
July 31, 2020
The 3 Rules Behind the Most Successful Products
July 24, 2020
So you want to create a thriving product organization…?
July 17, 2020
How to Build a Stronger Partnership with Design
How to Build a Stronger Partnership with Design How should design and product
From the “Black Box” to the Sandbox: Advancing Product Management and Design Collaboration
For product and design teams, a “black box” understanding of each other’s functions can create problems like poor communication and lack of trust, resulting in inferior products. Pragmatic Institute’s design practice directors explain how both groups can move into the sandbox: a space to build new things together. Learn how an intentional approach to collaboration will help you improve product quality and your team’s efficiency in achieving market-winning, delightful solutions.
Building Product Strategy with Design Thinking
David Westfall was first exposed to design thinking—the human-centered approach for problem-solving—while working
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