The Pragmatic Marketer: Volume 4 Issue 1

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In this issue:

 

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Article

Harnessing AI for Market Research: A Guide to Best Practices and Pitfalls

Using AI for market research is transforming how businesses gather insights, understand customer behavior, and make smarter decisions. This article offers insight and tips for product professionals. 
Category: AI
Article

Post-Acquisition Product Strategy: Real Lessons from SBS’s 3-Year Journey

Discover how SBS unified its product teams, eliminated silos, and scaled market-driven practices after multiple acquisitions using a structured, data-driven approach.
Article

What Pragmatic Taught Me About Launching a Startup

3 minute read Learn how the Pragmatic Framework used by product teams can also guide an AI founder in this first-person article from the CEO of AnswerMyQ.   Launching a startup isn’t that different from...
Article

How to Avoid Product Launch Failure

5 minute read What can you learn about avoiding product launch failure from Threads? Our expert talks about what the fastest rise, steepest fall, and most expensive learning curve in social media history can teach...
Category: Product Launch
Article

Understanding Outcome-Based Pricing

5 minute read Outcome-based pricing ties vendor revenue to real results, aligning price with value and helping future-proof monetization in the age of AI. Learn what outcome-based pricing is, how it compares to other pricing...
Category: Product Pricing

OTHER ArticleS

Article

Harnessing AI for Market Research: A Guide to Best Practices and Pitfalls

Using AI for market research is transforming how businesses gather insights, understand customer behavior, and make smarter decisions. This article offers insight and tips for product professionals. 
Category: AI
Article

Post-Acquisition Product Strategy: Real Lessons from SBS’s 3-Year Journey

Discover how SBS unified its product teams, eliminated silos, and scaled market-driven practices after multiple acquisitions using a structured, data-driven approach.

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