In this issue:
- How to Interview Your Customers Your personal success depends on talking to your customers. Here are ten points to help you do just that.
- There’s a Reason No One is Listening You can’t reach multiple audiences with a generic message.
- Role of Product Management An effective product manager is not just support, they are the critical link to the customer.
- I Am Customer, Hear Me Roar A product manager’s irreverent look at how technology companies listen to their customers–or fail to.
- Building Tomorrow’s Products Requires Listening to the Market Becoming a market expert can be the most valuable of all activities you can do as a product manager.
- Case Study: RYMA Technology Ryma Technology Solutions Inc. helps IT companies to streamline product management complexities of the higher education marketplace.