The Big M of Marketing

Big MThe perception of what a Marketing team does is incredibly varied and misunderstood. More often than not blog posts and articles I read refer to “marketing” in terms of promotional programs. They discuss things like lead generation, how to use Twitter, improving landing page conversion, and the colors and fonts in the brochure. All important stuff, but this is the little “m” of marketing.

The big “M” of Marketing is about markets, buyers and finding market problems that need to be solved. It’s strategic and thoughtful. It makes your head hurt and it’s hard work.

Product launch is a big “M” of Marketing activity.

Share on twitter
Share on facebook
Share on linkedin
David Daniels

David Daniels

More from Pragmatic

Related Content

Recommended Content

Trending Content

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

First Name*
Last Name*
Email Address*
Phone
Company
Job Title
Location
How can we help you?
Preferred method of contact
Privacy Policy*

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

First Name*
Last Name*
Email Address*
Phone
Company
Job Title
Location
How can we help you?
Preferred method of contact
Privacy Policy*

Stay Informed

Sign up to stay up-to-date on the latest industry best practices. Get content such as:

    • The Pragmatic – Industry insider magazine
    • The ever-growing webinar series 
    • Our world-class podcast series

Subscribe